You need a Marketing System Engineered in Advance

When it comes to effective internet marketing for your outdoor kitchen, hardscaping, or outdoor living industry business, there is nothing more powerful than an intentional, well thought-out marketing system – engineered in advance – to bring in high-quality, high-paying prospects month after month.

This is especially true for hardscapers and outdoor kitchen designers. These types of projects are usually relatively expensive and are long-term investments by the homeowner. As such, it’s important to understand that the customer’s buyer journey is going to be much different and longer than it would be for less expensive services such as lawn maintenance.

This Marketing System MUST match your Customer’s Buyer Journey Flawlessly

What does this mean for your business? It means that you must engineer a bullet-proof online marketing process in advance where each step in the process flawlessly matches each stage of the customer’s buyer journey – which consists of 3 pre-purchase stages and 2 post-purchase stages.

For example, the customer’s pre-purchase buyer journey typically looks like this: Awareness, Consideration, and Purchase Decision. This is true for most industries and markets. The difference, however, is how long your prospect stays in each stage and how quickly they move through each stage until they ultimately make a purchasing decision.

Your Customer MUST be Educated before they Buy

In order for your prospect to make a purchasing decision they have to first become aware of the fact that they would want an outdoor kitchen or other outdoor living project (either by themselves or with your help), and then they would have to actually consider purchasing. For them to consider purchasing, they have to be well-informed and well-educated about the project they are interested in. 

This is where your business comes in and is the most critical aspect of your online marketing efforts: they absolutely must get their information and education from you.

This information must be genuine and high quality in order to be effective. You have to think about what questions or concerns your customers will have and then answer or address them in your content.

Your Customer MUST get their Information from You

This accomplishes 3 main marketing objectives: 1) it moves your prospect along through each stage in their buyer journey, 2) it establishes your business as the expert in your customer’s mind and as a trusted authority in the outdoor living space, 3) it keeps you at the top of your customer’s mind and positions you as the obvious choice for when they are ready to buy.

These three objectives are the secret ingredients to a successful internet marketing campaign and growing your outdoor kitchen, hardscaping, or outdoor living space business.